Learn More About Our Approach

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John F. Fitzpatrick
Executive Vice President & Senior Partner
202.289.2001
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Hearth, Patio & Barbecue Association

Securing Consumer Tax Credits for Clean Air Solutions

Securing Consumer Tax Credits for Clean Air Solutions

To demonstrate the air quality benefits of upgrading old stoves with new, more efficient wood and pellet stoves, Stratacomm helped the Hearth, Patio & Barbecue Association produce a live-burn demonstration outside EPA headquarters in Washington. The event became a high-profile platform to unveil a new website, video and report on a successful woodstove changeout program in Libby, Montana resulting in coverage on ABC’s Good Morning America and helping secure a tax credit for efficient stoves in the 2009 stimulus bill.

 
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Our Approach

We listen. We do our homework. We get creative. We define success. We kick it into high gear. We deliver.

Stratacomm’s approach is simple.  First, we start by listening to you.  We ask what keeps you up at night – decreased sales or maybe a bill that must pass – and we listen to your views and insights.  We leverage research to help guide the way and set benchmarks.  Then we peel back the layers to identify who we need to educate and persuade to motivate them to take the desired action step.  Working in close collaboration with our clients, we develop a results-driven plan on what exactly we need to communicate, who is best positioned to carry those messages and what tools are best suited to deliver them.  From there, a strategy is born and we are off to the races.

How we get there tactically may take many shapes and forms – a traditional media/social media push (as the distinction between old/new media is no more), a special event, a microsite, a grassroots coalition – or all of the above.   Bottom line: we will identify, create and execute the most effective combination of strategies and tactics to communicate the right messages to the right people in the right ways to inspire the change you seek and the results you expect.

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