Stratacomm Named Agency of Record for Nissan North America
Strategic Communications Firm Draws on Deep Automotive and Energy & Environment Expertise as Automaker Continues to Grow Its Brand in the U.S.
WASHINGTON, D.C. – Stratacomm, LLC announced today that it was selected as public relations agency of record for Nissan North America. After a competitive bid process, Stratacomm was chosen to provide strategic counsel and a comprehensive array of communications services in support of the company’s U.S.-based initiatives. Key areas of focus include media relations, thought leadership, event and program management to help advance consumer awareness and preference for the Nissan brand across the United States.
“Nissan has a great and growing story to tell – and Stratacomm looks forward to helping tell it. The start of our partnership is both exciting and well-timed as Nissan continues to shake up the U.S. market and drive innovation for all with 20 new vehicles debuting in the next 24 months including the all-new Nissan Pathfinder, Nissan Altima and New York City’s Taxi of Tomorrow,” said John Fitzpatrick, Senior Partner with the firm. “We look forward to forging a trusted and successful relationship with Nissan in the months and years ahead."
Leading automakers and suppliers have regularly relied on Stratacomm for communications counsel and support. This includes initial brand introduction to U.S. consumers, product launches and marketing events, digital and social media, crisis communications, safety education campaigns, grassroots mobilization, inside-the-beltway public affairs and overall corporate and brand positioning. Stratacomm has represented all aspects of the auto industry, including domestic and international manufacturers, suppliers, dealer groups, associations, analyst firms and government agencies. This wide, but deep expertise gives the agency’s team a 360-degree view of the automotive and manufacturing landscape, complemented by a 15-year history of building and sustaining relationships with top tier media and influencers.
“Nissan is clearly winning in the marketplace, so now is the ideal time to be more vocal in telling our story and with increased frequency,” said David Reuter, vice president, Corporate Communications, Nissan Americas. “We are excited to partner with Stratacomm to intensify Nissan’s communications efforts and further expose our story to a greater audience.”
While automotive is one of the agency’s core competencies, Stratacomm has a thriving transportation practice overall, with recent and current work including everything from transit, conventional and high-speed passenger rail to civilian and military aerospace. The firm also is a leader in communicating to the public on large-scale infrastructure projects. Stratacomm’s fast-growing energy and environment practice group has counseled numerous industry associations, corporations and federal government agencies, including the U.S. Department of Energy and the Environmental Protection Agency. The firm’s experience covers wide-ranging topics including energy efficiency, alternative fuels, advanced technologies, air quality and greenhouse gas emissions. Clients in this area span multiple industries including solar, biofuels, clean diesel, electric vehicles and charging stations, hydrogen fuel cells, renewable home heating, low weight materials and other advanced systems.
"Given Nissan’s environmental leadership with the all-electric Leaf and expanded lineup of forthcoming zero emission and other advanced vehicles, Stratacomm’s transportation and clean energy expertise is well positioned to help communicate where Nissan is today – and where it will be tomorrow. We look forward to helping shine the spotlight on Nissan as it brings new, innovative cars and trucks to the marketplace and increases U.S. sales and market share.”
With offices in Washington, DC and Detroit, MI, Stratacomm is a full-service strategic communications consultancy that helps clients educate, persuade and motivate targeted audiences to drive measurable results. Using research to set benchmarks and guide the way, Stratacomm creates and runs integrated communications campaigns that raise awareness, enhance reputation, shape policy and build market share. The firm’s core competencies include transportation, energy and environment, infrastructure, higher education and defense. While independently managed, Stratacomm is an Omnicom Company within the Fleishman-Hillard international network and offers the personal service and value of a boutique agency with the reach and resources of a global powerhouse. Visit us at www.stratacomm.net.
About Nissan Americas
In the Americas, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency. More information on Nissan in North America, the Nissan LEAF and zero emissions can be found at www.nissanusa.com.