It has probably been a while since you heard that question, but it’s still a valid and crucial one. When your organization needs repositioning, or has a specific initiative or message to communicate, are you first doing the homework to define your audiences and develop messages that will resonate with them? In tough times, it’s especially wasteful to spend time or resources on guess-work that may be missing the mark. Every dollar invested in research helps ensure that subsequent dollars will get the biggest bang for the buck.  

Our strongest advice to clients prior to initiating any major communications effort is to conduct careful, detailed and nuanced research and to let the findings serve as their North Star: a beacon to determine the initial direction and something to be checked frequently during the course of the journey to verify everything is still on course.

Over the past 15 years, our clients have benefitted from our research-based approach for one fundamental reason: It delivers measurable results, thus increasing your return on investment.

Why Conduct Research?

Conducting research allows you to:

• Gain a better understanding of your industry, competitors, issues and general communications environment
• Devise and test the precise messages that will most effectively motivate target audiences to take desired actions
• Determine the most credible messengers to deliver your message
• Learn which media and other information channels will reach those audiences most effectively
• Leverage research as a news hook where appropriate
• Set benchmarks against which to measure the impact and success of your communications program

Our Approach

Stratacomm’s approach is not based upon information that falls simply to the opinions of the people around us. Rather, it is based on customized research and methodological rigor among the people you are trying to influence. We believe this so strongly, we formed a strategic alliance with a research-based consultancy, Heart + Mind Strategies, which specializes in understanding the attitudes, beliefs and decision-making process of the people who matter most to your business. Their expertise has helped map out the message strategies for groups like The Las Vegas Convention and Visitors Authority, Visa and the Got Milk? campaign.