This is where Stratacomm’s media experts can help you harness the power of the constantly evolving media landscape to help shape the opinions of those who matter most to you. We routinely help some of America’s top corporations, government agencies, associations and consumer groups break through the media clutter to deliver targeted messages, and we can do it for you.

Our services include:

• Developing winning media strategies, tactics, messages and messengers
• Conducting high-level media relations and online editorial outreach
• Creating high-profile news conferences and media events
• Writing with maximum impact for traditional and online outlets
• Producing and distributing interactive press releases, video packages, satellite media interviews and radio tours
• Coaching clients to maximize every media interview for maximum effect
• Distributing news monitoring reports for intelligence, strategic analysis and follow-up

We deliver results regardless of the medium. And to be clear, “results” does not just mean a stack of clips (though we deliver that, too); it means making sure your ultimate audience is reached via the outlets that most directly cater to them. Getting results means getting the right message, delivered by the right messenger, to the right audience.

Stratacomm’s team includes seasoned media experts, former spokespeople, published writers and social media gurus. We are well prepared to help you develop media messaging, plan earned media campaigns, execute comprehensive plans and conduct media training.

Since Stratacomm is part of the Fleishman-Hillard (FH) international network, our clients also can tap into FH’s Media Council, comprised of Stratacomm and FH colleagues – many of whom hail from journalistic or editorial backgrounds, or served as media spokespeople – all with unusually deep and high-level media relations experience. In addition to opening doors, offering background on key reporters and providing media strategy, the Media Council is also active in sharing best practices with our employees and clients.

Put it all together and Stratacomm is second-to-none in our proven ability to help our clients earn positive national and localized coverage in print, broadcast and digital media.

Media Coaching

Executive Vice President and Senior Partner John Fitzpatrick offers media coaching for company executives, government officials and association spokespeople.

Imagine you are asked to compete in a new game: the players are unfamiliar to you, there don’t seem to be any rules, and you have never practiced. You look at the other team, and they look big – this contest will be hard-hitting. Now imagine you are about to take the field and go head-to-head against an experienced pro for the championship on live TV. You are on their turf, the stakes are high, and the odds are against you.

That is what it can feel like as you sit for a challenging media interview – but only if you are unprepared. Even if you have played the media game before, it’s constantly evolving, and practice is vital to keep your skills sharp. At Stratacomm, we understand the media game and we can help you play to win every time. Our seasoned media team can work with you to:

• Learn the basics of the game and demystify the media
• Understand the players, their advantages and your advantages
• Hone a handful of compelling messages to score the points you want to convey
• Size up any opponents so you will not be surprised by fastballs
• Train for the game with practice, practice, practice
• Create a winning game plan for every match

Our coaching has helped CEOs, trade association executives and government officials succeed in the most difficult media environments. And we can do it for you, too.