In a fiercely competitive market, universities and other places of learning must use marketing and branding to tell their story and convey their value proposition to potential students. Social networks and one-on-one dialogue are both important to build credibility, reach media, and influence donors and other stakeholders. The marketplace is changing, and schools must realize that a strong reputation is no longer enough to drive enrollment.

Our Approach

In today’s hectic world, you can no longer expect your target audiences to come to you. We have turned this challenge into an opportunity by identifying where our key audiences work, live and play – be it a sporting event, cultural event, nightclub or science fair –  and determining the most effective communication platforms, such as search engine results and social media outposts, to deliver messages directly to them.

Our education team is made of individuals who have achieved success in relevant campaigns and outreach initiatives because they have the right background, expertise and dedication. In many cases, we are alumni of the very institutions we represent.

Stratacomm has helped education clients:

• Raise the University of Michigan Ross School of Business Executive Education (U-M EE) program’s profile among senior executives and talent managers through strategic media relations
• Develop compelling, clickable e-newsletter content for U-M EE to increase leads and drive website traffic
• Create a key message and brand platform for the Alumni Association of the University of Michigan (AAUM) and implement a series of training sessions for all staff and volunteer leadership on integrating the platform at every alumni touch point 
• Develop and launch an all-new, fully optimized website for University of Michigan alumni
• Facilitate a grassroots program for local chapters of the Alumni Association to communicate the organization’s benefits through word-of-mouth marketing
• Design and implement media training program for senior leaders at Walsh College
• Shift the Gallaudet University’s communications strategy from reactive crisis responses to proactive communication of good stories

From helping recruit the brightest young minds to keeping them engaged long after graduation and throughout their lives and careers, we work in partnership with our education clients to help deliver communications and marketing projects – large and small – that take them to the top of their class.

Download our Higher Education Brochure