No matter the outcome, one thing is certain: there will always be an automotive industry, albeit a leaner one, navigating within a vastly changed landscape. In this environment of rapid evolution, automotive companies need public relations more than ever to communicate their messages and be heard.

Our Approach

At Stratacomm, we offer unmatched communications experience both on the public policy and regulatory side in Washington, DC and the product side in Detroit. Our automotive clients tap us for every element of their business – from working with regulators to influence a policy change, to launching a new product, to crafting speeches for CEOs.

We offer a thorough and nuanced understanding of leading transportation forces and players across local, regional, national and global sectors. Our staff includes former executives from the U.S. Department of Transportation, National Highway Traffic Safety Administration, Alliance of Automobile Manufacturers and AAA, to name a few. This not only gives us unsurpassed industry expertise but also close personal relationships with key policymakers, regulators, media and opinion leaders.

Our automotive work spans every side of the business, including manufacturers, suppliers, dealer groups, industry associations and government entities.

Areas of automotive expertise:

• Corporate communications, including brand positioning, reputation management, executive speechwriting and crisis counseling for companies from Chrysler to Mitsubishi Motors to smart USA
• Media relations with national industry trades and automotive beat reporters
• Vehicle manufacturing, distribution and product launch publicity, including helping with the global debut of the Mitsubishi Eclipse and Mitsubishi Raider, and the U.S. introduction of the smart fortwo
• Event management and media relations support for auto shows and trade events for companies ranging from the Aluminum Association at SAE World Congress, to the Diesel Technology Forum at the U.S. Conference of Mayors,  to the Alliance for Automobile Manufacturers at the North American International Auto Show
• Social marketing campaigns to boost awareness on issues from drunk driving to pedestrian safety like we developed for Street Smart
• Grassroots mobilization campaigns such as the recent “Start Us Up!” campaign for the Association of Equipment Manufacturers
• Safety and environmental public policy
• Marketing communications and special events for a range of automotive initiatives
• Monitoring of industry trends and issues