Case Studies: Video
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- A Sweeter Alternative: Ending the Import Tariff on Sugarcane Ethanol
- A cost-prohibitive tariff blocked Brazil from sharing sugarcane ethanol in the United States for more than 30 years. With the import tax on ethanol slated to expire again after being extended consistently since 1980, the Brazilian Sugarcane Industry Association enlisted Stratacomm to lead an aggressive advocacy program that would educate Americans about the many benefits of this unfamiliar renewable fuel and persuade lawmakers to end the unfair tariff. The two-year Sweeter Alternative campaign built significant grassroots support, generated widespread positive media coverage, and helped influence a bipartisan 73-27 vote in the U.S. Senate that sealed the tariff’s fate. The trade barrier expired on December 31, 2011.
- Increasing Association Membership and Brand Awareness
- The Alumni Association of the University of Michigan tapped Stratacomm for a three-year engagement to raise brand awareness and increase membership. Our charge included creating a key message platform, solidifying the Association’s brand, reaching members through digital strategies and conducting grassroots outreach.
- Going on Offense During a Crisis
- When the Insurance Institute for Highway Safety (IIHS) conducted a new, experimental crash test that pitted the smart fortwo microcar against a Mercedes C-Class, smart USA engaged Stratacomm to provide crisis counseling support to assure that smart had an equal voice in media coverage.
- Targeting Capitol Hill to Promote Action on Jobs
- Stratacomm worked with AEM and AED to launch Start Us Up USA!, a comprehensive communications campaign with a striking visual element: an idle equipment caravan that moved across the country.
- Rallying Support To Help The Construction Equipment Industry
- Stratacomm helped maintain the campaign’s momentum by holding a press conference on the National Mall accompanied by a caravan of construction equipment through the streets of Washington to send a direct message to lawmakers.
